

What is it?
Put simply, search engine optimisation (SEO) is the process of
increasing the number of visitors to a website.
How is this done?
Through careful structuring of web page content, the inclusion of correctly
appointed HTML meta-tags and principal search engine submission.
Is it expensive?
Seasons Design can offer search engine optimisation as a stand alone service.
If your existing website is already well presented, your site could be
optimised at a very reasonable cost.
Search Engine Optimisation is included within the cost of all sites which are newly constructed by Seasons Design. We strongly believe that there is no point in spending money designing a fab new website if no-one can find it. It doesn't do you any favours and we want to take every opportunity to promote our business.
Prove it
If you are trying to attract new business, in the majority of
cases, new customers will not have heard of your company’s name
but will instead type into a search engine, a description of the services
they are looking for. Our results speak for themselves:
Circus Wine Bar and Grill
Search description: Scottish contemporary cuisine. Result: Page 1,
Google worldwide search.
Circus Express
Search description: Edinburgh corporate
lunches. Result: Page 1, Google worldwide search.
Kilts by Lindsay
Search description: West Lothian Kiltmaker.
Result: Page 1, Google worldwide search.
Advocates Ltd
Search description: Pharmaceutical and healthcare specialists.
Result: Page 1, Google worldwide search.
Phil Winn Photography
Search description: West Lothian Photographer.
Result: Page 1, Google worldwide search.
Help yourself
There are ways you can help promote your own business on-line. Research local
or national business directories which might offer you a free listing.
Check out your competitors and see which directories they promote themselves
in.
Exchange reciprocal links with other businesses which compliment your own.
And don't forget to include your web address on your stationery and promotional material - you would be amazed!